It’s time for homeowners to take back control.

Using a real estate broker has become the default.

Only 5% of homes are sold without a broker and 10% of homes bought without a broker. Those numbers used to be 20% and 30%, respectively. Homeowners didn’t get less capable. Going it alone just started to feel reckless.

That’s by design.

The process got more complicated: more disclosures, more inspections, more deadlines. And only a licensed broker can put a home on the MLS, which is the main way to get visibility on the major home-search sites used by today’s buyers.

The result: the door to buy and sell a house has gatekeepers.

And the gatekeepers charge a percentage. Commissions, closing costs, and other expenses take 10–15% of the sale price: $75,000 to $112,500 on a $750,000 home. The listing broker’s standard 3% alone is $22,500. That isn’t a housing market. It’s a toll booth.

So homeowners stay.

Not because staying is right — they’ve outgrown the house, the commute changed, the stairs stopped working for them. They stay because leaving costs too much. And when selling costs more, buying costs more. Fewer homes on the market means buyers have relatively less purchasing power, and high transaction costs mean sellers have less room to negotiate.

The next generation of homeowners won’t put up with it.

They’ve watched buying and keeping a home become far less affordable than it was for their parents. Having stretched to buy their homes, they’ll be reluctant to hand a large share of what they’ve built to commissions and closing costs. And they already bank, shop, and invest online, expecting to see and control every step; they’ll want the same from the biggest sale of their lives.

We’re building De/commission so homeowners can take back control.

Our vision is a future where sellers list their homes, buyers find them, and the two work together directly and confidently, from first look to closing, with no broker standing between them. That doesn’t happen overnight, especially with the gatekeepers fighting to maintain their cut. But you have to start somewhere, and the place ripe for disruption is with sellers.

De/commission puts sellers in charge of their own sale.

Every step, laid out and explained. An AI thinking partner to help reason through each decision. All for a flat fee of only $599 per listing — not a % commission.

Help us put a line through the middleman, and De/commission your next move.